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INTEGRATED MARKETING COMMUNICATIONS

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INTEGRATED MARKETING COMMUNICATIONS

2015 Spring Term

3 Units

Marketing 350

Theory and concepts employed by organizations in presenting promotional messages through various communication media. Management strategy in promotion and the problems encountered will be emphasized.

Other Requirements: PREREQ: MARKETING 311

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3370
3 Units
01/20 - 05/19 (1) Th 5:00 PM - 7:30 PM
Karen Whalen
HH2102HH2102

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