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PRINCIPLES OF MARKETING

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PRINCIPLES OF MARKETING

2015 Spring Term

3 Units

Marketing 311

A study of the activities involved in the distribution of goods and services in a system-analysis framework. Examines consumer buying behavior and marketing functions within the firm. Investigates constraints imposed on decision makers and evaluates the performance of marketing in terms of social and economic efficiency.

Other Requirements: PREREQ: ADMISSION TO THE UPPER DIVISION BUSINESS COURSES AND 2.50 COMBINED CUMULATIVE GPA FOR BUSINESS MAJORS OR 60 UNITS AND 2.00 COMBINED CUMULATIVE GPA FOR MINORS/NON-BUSINESS MAJORS FOR WHICH THIS COURSE IS AN OPTION

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3364
3 Units
01/20 - 05/19 (1) MW 9:30 AM - 10:45 AM
James Peltier
HH1000HH1000
 
02-LEC 3365
3 Units
01/20 - 05/19 (1) TuTh 9:30 AM - 10:45 AM
Sharon Roy
HH2309HH2309
 
03-LEC 4354
3 Units
01/20 - 05/19 (1) Th 6:30 PM - 9:00 PM
John Degraff
HH2309HH2309
 
22-LEC 3366
3 Units
01/20 - 05/19 (1)
James Peltier
WEB BASED
The cost per credit for CoBE online undergraduate courses for 2014-2015 is $389. This cost is subject to any tuition increase approved by the Board of Regents beginning fall 2014 term. Students must have access to the Internet and an Internet browser.

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