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INNOVATION AND TECHNOLOGY MARKETING

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INNOVATION AND TECHNOLOGY MARKETING

2016 Spring Term

3 Units

Marketing 400

Analysis of marketing problems encountered in developing and introducing new products, managing existing products, and phasing out obsolete products. Emphasis is placed on the coordination of activities that lead to successful market management of products. Various marketing concepts and problems related to product development and introduction are surveyed and analyzed.

Other Requirements: PREREQ: MARKETING 311

Class Schedule

Disclaimer

  • This schedule is informational and does not guarantee availability for registration.
  • Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
Section Details Meeting Details & Topic Instructor Syllabus
 
01-LEC 3457
3 Units
01/19 - 05/17 (1) TuTh 9:30 AM - 10:45 AM
Yushan Zhao
HH2102HH2102
 
02-LEC 3458
3 Units
01/19 - 05/17 (1) TuTh 2:00 PM - 3:15 PM
Yushan Zhao
HH2102HH2102

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