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• Undergraduate Spring 2015
• Marketing
• INTERNET MARKETING

INTERNET MARKETING

2015 Spring Term

Marketing 351

This class is designed to provide marketing majors and minors with basic knowledge of the Internet so that they can understand why this technology has and will continue to exert such an important impact on marketing practice. It will also consider such topics as web demographics, the online business model, web enhancement of products and services, personalization, traffic and brand building, net exchanges, and online community. In addition, the class will explore the impact that the Internet is having on such traditional areas of marketing concern as research, new product development, segmentation, personal selling, pricing and distribution.

Other Requirements: PREREQ: MARKETING 311

Class Schedule

Section Details	Meeting Details & Topic		Instructor	Syllabus
01-LEC 3376 3 Units	01/20 - 05/19 (1)	MW 9:30 AM - 10:45 AM	Andrew Dahl	Log in to access this syllabus
	HH2309
02-LEC 3377 3 Units	01/20 - 05/19 (1)	M 5:00 PM - 7:30 PM	Andrew Dahl	Log in to access this syllabus
	HH2309
22-LEC 3378 3 Units	01/20 - 05/19 (1)		Andrew Dahl	Log in to access this syllabus
	WEB BASED
	The cost per credit for CoBE online undergraduate courses for 2014-2015 is $389. This cost is subject to any tuition increase approved by the Board of Regents beginning fall 2014 term. Students must have access to the Internet and an Internet browser.