CUSTOMER RELATIONSHIP MANAGEMENT
2012 Fall Term
Advancing technology is enabling marketers to create individualized customer relationships in situations where previously such relationships were not possible. This course is designed to increase students' understanding of how technology, specifically the customer database, is used to design and implement marketing strategies. Special attention will be devoted to studying the types of information needed in a customer database and how this information can be integrated into the marketing decision making process.
Other Requirements: PREREQ: MARKETING 311
- This schedule is informational and does not guarantee availability for registration.
- Sections may be full or not open for registration. Please use WINS if you wish to register for a course.
|Section Details||Meeting Details & Topic||Instructor||Syllabus|
|09/04 - 12/21 (1)||MW 1:00 PM - 2:15 PM||